



Website design, ecommerce
Website design, ecommerce
Website design, ecommerce
A lasting partnership
A lasting partnership
A lasting partnership
Josef Koppmann is a London-based jeweller with a strong visual identity. Screensilk first built Josef’s website a decade ago, a project that went on to serve his practice reliably for ten years. And Josef came back to us when it was time for a refresh.
Josef Koppmann is a London-based jeweller with a strong visual identity. Screensilk first built Josef’s website a decade ago, a project that went on to serve his practice reliably for ten years. And Josef came back to us when it was time for a refresh.
Josef Koppmann is a London-based jeweller with a strong visual identity. Screensilk first built Josef’s website a decade ago, a project that went on to serve his practice reliably for ten years. And Josef came back to us when it was time for a refresh.
The challenge
The challenge
The challenge
Although the original WordPress site had aged well, Josef’s practice and wider brand had continued to evolve. His printed materials, photography, and visual language had become more refined, and his digital presence needed to catch up. The challenge was to redevelop the site without losing the clarity and longevity that had made the original so successful.
Although the original WordPress site had aged well, Josef’s practice and wider brand had continued to evolve. His printed materials, photography, and visual language had become more refined, and his digital presence needed to catch up. The challenge was to redevelop the site without losing the clarity and longevity that had made the original so successful.
Although the original WordPress site had aged well, Josef’s practice and wider brand had continued to evolve. His printed materials, photography, and visual language had become more refined, and his digital presence needed to catch up. The challenge was to redevelop the site without losing the clarity and longevity that had made the original so successful.
Josef Koppmann
Josef Koppmann
Josef Koppmann
The Journey
The Journey
The Journey
This project was less about reinvention and more about renewal. After ten years of working together, Josef trusted Screensilk to rethink his online presence in a way that respected the past while preparing for the future.
Starting Point
We began by reviewing the existing site and the materials that had developed around it. Catalogues, invitations, photography, and exhibition graphics all informed the direction of the new design. The aim was to bring coherence across every touchpoint, allowing the website to sit naturally alongside Josef’s other communications.
Our Approach
Screensilk designed and built a bespoke showcase website that draws directly from Josef’s established visual language. Subtle animation and motion were introduced to add depth and pacing, while keeping the overall experience calm and considered.
The new site has been structured with future growth in mind. A fully integrated online shop has been planned and built into the architecture of the site, ready for launch in 2026, ensuring the platform can evolve alongside Josef’s practice without the need for another rebuild.
Starting Point
We began by reviewing the existing site and the materials that had developed around it. Catalogues, invitations, photography, and exhibition graphics all informed the direction of the new design. The aim was to bring coherence across every touchpoint, allowing the website to sit naturally alongside Josef’s other communications.
Our Approach
Screensilk designed and built a bespoke showcase website that draws directly from Josef’s established visual language. Subtle animation and motion were introduced to add depth and pacing, while keeping the overall experience calm and considered.
The new site has been structured with future growth in mind. A fully integrated online shop has been planned and built into the architecture of the site, ready for launch in 2026, ensuring the platform can evolve alongside Josef’s practice without the need for another rebuild.
Starting Point
We began by reviewing the existing site and the materials that had developed around it. Catalogues, invitations, photography, and exhibition graphics all informed the direction of the new design. The aim was to bring coherence across every touchpoint, allowing the website to sit naturally alongside Josef’s other communications.
Our Approach
Screensilk designed and built a bespoke showcase website that draws directly from Josef’s established visual language. Subtle animation and motion were introduced to add depth and pacing, while keeping the overall experience calm and considered.
The new site has been structured with future growth in mind. A fully integrated online shop has been planned and built into the architecture of the site, ready for launch in 2026, ensuring the platform can evolve alongside Josef’s practice without the need for another rebuild.
"Screensilk has created a website that looks and feels completely unique and represents my business in a truly bespoke way. We have worked with Richard for more than a decade and I'm excited to continue our partnership to develop our website even further."
"Screensilk has created a website that looks and feels completely unique and represents my business in a truly bespoke way. We have worked with Richard for more than a decade and I'm excited to continue our partnership to develop our website even further."
Josef Koppmann
Josef Koppmann
"Screensilk has created a website that looks and feels completely unique and represents my business in a truly bespoke way. We have worked with Richard for more than a decade and I'm excited to continue our partnership to develop our website even further."
Josef Koppmann
Performance, accessibility, and longevity were central considerations throughout the build. As with the original site, the focus was on creating something that would endure, rather than following short-lived trends. Every decision was made with clarity and longevity in mind.
Final Reflections
The redesigned website reflects a decade-long working relationship built on trust and understanding. It brings Josef’s digital presence into line with his current practice, while retaining the sense of restraint and precision that has defined his work from the beginning.
Performance, accessibility, and longevity were central considerations throughout the build. As with the original site, the focus was on creating something that would endure, rather than following short-lived trends. Every decision was made with clarity and longevity in mind.
Final Reflections
The redesigned website reflects a decade-long working relationship built on trust and understanding. It brings Josef’s digital presence into line with his current practice, while retaining the sense of restraint and precision that has defined his work from the beginning.
Performance, accessibility, and longevity were central considerations throughout the build. As with the original site, the focus was on creating something that would endure, rather than following short-lived trends. Every decision was made with clarity and longevity in mind.
Final Reflections
The redesigned website reflects a decade-long working relationship built on trust and understanding. It brings Josef’s digital presence into line with his current practice, while retaining the sense of restraint and precision that has defined his work from the beginning.
Considering a new website?
Considering a new website?
Considering a new website?
If your work has evolved but your online presence no longer reflects it, this may be the right moment to invest in something more considered. Screensilk works with clients who see their website as part of their practice, not an afterthought.
If your work has evolved but your online presence no longer reflects it, this may be the right moment to invest in something more considered. Screensilk works with clients who see their website as part of their practice, not an afterthought.
If your work has evolved but your online presence no longer reflects it, this may be the right moment to invest in something more considered. Screensilk works with clients who see their website as part of their practice, not an afterthought.
Prefer to chat first? Send us an email or connect with us on Instagram — we’re always happy to help.
Prefer to chat first? Send us an email or connect with us on Instagram — we’re always happy to help.




