Website design, ecommerce, shopify, brand identity
Website design, ecommerce, shopify, brand identity
Website design, ecommerce, shopify, brand identity
Giving jewellery the space it deserves
Giving jewellery the space it deserves
Giving jewellery the space it deserves
Tina Engell is a contemporary goldsmith whose work is defined by precision, restraint, and material sensitivity. While her jewellery had matured over many years, her existing Squarespace website no longer reflected the quality or confidence of her practice.
Tina Engell is a contemporary goldsmith whose work is defined by precision, restraint, and material sensitivity. While her jewellery had matured over many years, her existing Squarespace website no longer reflected the quality or confidence of her practice.
Tina Engell is a contemporary goldsmith whose work is defined by precision, restraint, and material sensitivity. While her jewellery had matured over many years, her existing Squarespace website no longer reflected the quality or confidence of her practice.
The challenge
The challenge
The challenge
Tina’s previous website was functional, but limited. The templates constrained how her work could be shown, and the overall experience felt flat in comparison to the physical presence of the jewellery itself. As her practice evolved, it became clear that the site was no longer doing the work justice.
Tina’s previous website was functional, but limited. The templates constrained how her work could be shown, and the overall experience felt flat in comparison to the physical presence of the jewellery itself. As her practice evolved, it became clear that the site was no longer doing the work justice.
Tina’s previous website was functional, but limited. The templates constrained how her work could be shown, and the overall experience felt flat in comparison to the physical presence of the jewellery itself. As her practice evolved, it became clear that the site was no longer doing the work justice.
Tina Engell
Tina Engell
Tina Engell
The Journey
The Journey
The Journey
From the outset, it was clear that this was not simply a redesign. Tina needed a digital space that could carry the same sense of care, pacing, and material awareness found in her jewellery. The brief was to create something calm, refined, and immersive, without unnecessary distraction.
Starting Point
Our work began by looking closely at Tina’s practice. How the jewellery is made, how it is worn, and how it should be encountered. We reviewed her existing content and discussed what felt right and what no longer did. The aim was not to replicate the old site, but to rethink how the work could live online.
Our Approach
Screensilk designed and built a bespoke Shopify store that treated the jewellery as the focus at every moment. Layout, typography, and animation were considered together, creating a sense of rhythm and flow that mirrors the experience of handling the work in person.
Subtle animation was introduced to bring depth and tactility, while performance and optimisation were carefully handled to ensure the site remained fast, accessible, and easy to use. The shop was structured to feel intuitive rather than commercial, allowing the work to lead.
Starting Point
Our work began by looking closely at Tina’s practice. How the jewellery is made, how it is worn, and how it should be encountered. We reviewed her existing content and discussed what felt right and what no longer did. The aim was not to replicate the old site, but to rethink how the work could live online.
Our Approach
Screensilk designed and built a bespoke Shopify store that treated the jewellery as the focus at every moment. Layout, typography, and animation were considered together, creating a sense of rhythm and flow that mirrors the experience of handling the work in person.
Subtle animation was introduced to bring depth and tactility, while performance and optimisation were carefully handled to ensure the site remained fast, accessible, and easy to use. The shop was structured to feel intuitive rather than commercial, allowing the work to lead.
Starting Point
Our work began by looking closely at Tina’s practice. How the jewellery is made, how it is worn, and how it should be encountered. We reviewed her existing content and discussed what felt right and what no longer did. The aim was not to replicate the old site, but to rethink how the work could live online.
Our Approach
Screensilk designed and built a bespoke Shopify store that treated the jewellery as the focus at every moment. Layout, typography, and animation were considered together, creating a sense of rhythm and flow that mirrors the experience of handling the work in person.
Subtle animation was introduced to bring depth and tactility, while performance and optimisation were carefully handled to ensure the site remained fast, accessible, and easy to use. The shop was structured to feel intuitive rather than commercial, allowing the work to lead.
"Working with Screensilk felt like collaborating with another maker. Richard is great to work with, took care to understand my needs, and delivered a beautiful website that genuinely reflects my work and business - and is driving sales."
"Working with Screensilk felt like collaborating with another maker. Richard is great to work with, took care to understand my needs, and delivered a beautiful website that genuinely reflects my work and business - and is driving sales."
Tina Engell
Tina Engell
"Working with Screensilk felt like collaborating with another maker. Richard is great to work with, took care to understand my needs, and delivered a beautiful website that genuinely reflects my work and business - and is driving sales."
Tina Engell
Over time, the site took shape as a coherent digital environment rather than a collection of pages. Each detail was refined to support clarity and confidence, from image scaling to transitions and mobile behaviour. The result is a website that feels deliberate and composed, inviting visitors to spend time with the work rather than rush through it.
Final Reflections
The finished site presents Tina’s jewellery with the space and attention it deserves. It supports both browsing and buying, without compromising on tone or integrity. Since launch, the site has become a natural extension of her practice, aligning her online presence with the quality and intent of the work itself.
Over time, the site took shape as a coherent digital environment rather than a collection of pages. Each detail was refined to support clarity and confidence, from image scaling to transitions and mobile behaviour. The result is a website that feels deliberate and composed, inviting visitors to spend time with the work rather than rush through it.
Final Reflections
The finished site presents Tina’s jewellery with the space and attention it deserves. It supports both browsing and buying, without compromising on tone or integrity. Since launch, the site has become a natural extension of her practice, aligning her online presence with the quality and intent of the work itself.
Over time, the site took shape as a coherent digital environment rather than a collection of pages. Each detail was refined to support clarity and confidence, from image scaling to transitions and mobile behaviour. The result is a website that feels deliberate and composed, inviting visitors to spend time with the work rather than rush through it.
Final Reflections
The finished site presents Tina’s jewellery with the space and attention it deserves. It supports both browsing and buying, without compromising on tone or integrity. Since launch, the site has become a natural extension of her practice, aligning her online presence with the quality and intent of the work itself.
Considering a new website?
Considering a new website?
Considering a new website?
If your work has evolved but your online presence no longer reflects it, this may be the right moment to invest in something more considered. Screensilk works with clients who see their website as part of their practice, not an afterthought.
If your work has evolved but your online presence no longer reflects it, this may be the right moment to invest in something more considered. Screensilk works with clients who see their website as part of their practice, not an afterthought.
If your work has evolved but your online presence no longer reflects it, this may be the right moment to invest in something more considered. Screensilk works with clients who see their website as part of their practice, not an afterthought.
Screensilk is very proud to have worked with some of the most respected designers in the UK.
Screensilk is very proud to have worked with some of the most respected designers in the UK.
Screensilk is very proud to have worked with some of the most respected designers in the UK.
Prefer to chat first? Send us an email or connect with us on Instagram — we’re always happy to help.
Prefer to chat first? Send us an email or connect with us on Instagram — we’re always happy to help.